Should a pink colored Blueberry still be called a Blueberry?

That is the first question that comes to my mind when I think about the new Blueberry that has been developed and will be offered to the public relatively soon. Shouldn’t it be called a Pinkberry? I mean really, why call it a Blueberry, it’s not blue!

Briggs Nursery will introduce a new cultivar of Blueberry named Pink Lemonade in 2009. In a heavenly shade of pink, Vaccinium “Pink Lemonade” is the first ever pink blueberry to be brought to market. “When you think pink lemonade it usually brings to mind a crisp refreshing taste and long summer days,” says Dave Jarzynka, president of Briggs.

The second question that comes to mind is the marketability of such a Blueberry. Is this new Blueberry going to have the same reception as the green ketchup did? You remember the green ketchup don’t you? It had the same exact taste as the red, but the public just couldn’t buy into the color green. It just didn’t seem right.

The pink color of the new Blueberry just doesn’t sound natural. For those of us that have actually harvested Blueberries, the color pink indicates that the Blueberry isn’t ripe. In fact, it is nowhere near ripe, and is usually quite sour. Will the pink color trigger an unconscious reaction that we just won’t be able to overcome? Will consumers reject the new “Blueberry” simply because it’s is not blue? Can we really look past the color and accept this new Blueberry as a true Blueberry, or will the pink color lead us to subconsciously expect a different taste other than a Blueberry? What do you think?


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24 Responses to Should a pink colored Blueberry still be called a Blueberry?

  1. D. Kadlec says:

    I’m going to plant it along a fenceline intermingled with other blueberries. The description of the flavor isn’t what draws me, it’s the appearance. Maybe that will make its appeal more obvious. Stem and leaf color with seasonal change, variety of berry colors. Sounds marvelous!

    • Dwayne says:

      Yes, I think the pink colored berries are the big attraction. Being able to eat them is an added bonus though!

      Who would have thought a pink blueberry would be so popular?

  2. Pingback: A conversation with Briggs Nursery about the pink colored Blueberry (AKA Pink Lemonade) | Getmisting.com

  3. Taegel27 says:

    A news story this morning mentioned that Grow Biointensive is the direction in which farming is headed. Has anyone read anything about this method?

    • Dwayne says:

      Never heard of Biointensive until I saw your comment and Googled it. Looks interesting though. Interesting enough for me to add a link to your comment :)

  4. Sharon Beasley says:

    I just saw these at the 2010 Garden Writers Assoc. conference in Dallas this month. They are a pleasant color and the taste is sweeter I think. I got a free little plant. Although Okla. isn’t great for growing blueberries, I hope I somehow can keep it alive and maybe get the tasty berries. I think they would sell for fruit salads with both colors.

    • Dwayne says:

      That is awesome that you received a freebie! I hope you can keep it alive so you can give the berries a try. All four of mine survived the extremely dry summer and I hope they survive the winter too.

  5. wineplz says:

    I just saw this at Spring Hill Nursery and am trying to figure out where I can put it. I have one little Top Hat potted blueberry plant that looked gorgeous over the fall and winter, so I have an idea how nice this one may look, but need to find a spot since this one won’t work as a potted plant.
    .-= wineplz´s last blog ..Week 32 and Counting =-.

  6. Ceri says:

    I’m getting some pink-a-blus… I’m excited because they seem like they will be less likely to stain my daughter’s clothes (and fingers and our carpet and her high chair … etc)
    .-= Ceri´s last blog ..About time I write something, huh? =-.

  7. Elisa says:

    Ran across the Pink Lemonade blueberry while buying several varieties of blueberries at the Armstrong Garden store in Novato, (northern) California. The colorful tag that said the berries are sweet and good in pies immediately peaked my interest. My husband wasn’t too sold on the idea of buying one. He said out loud what many of you are thinking — It isn’t a “blue”berry if it’s got pink violet fruit. As I put one in the cart I said, “Hey, this is California. We always roll out the welcome mat to the new, the unusual, and the talented. Let’s see how it goes.” And so we are…will follow up with an update after the harvest.

    • Dwayne says:

      Hi Elisa,
      I would love an update after the harvest! I too just recently purchased a few of the Pink Lemonade Blueberry plants. I will be planting them mainly as a decorative ornamental but I am sure I will give them a taste!

  8. CoreyR says:

    I just purchased a “Pink a Blu,” Pink blueberry plant at Southern States. It comes from Centerton Nursery in NJ but I have not been able to find alot of information on it. I will plant it and see how it does. I agree, “pink blueberries” just “ain’t natural” (as my Grandma would’ve said) but I will try them and see. If nothing else it may serve as a cross pollinator for my other six varieties and thereby help to strenghten the whole patch.

    • Dwayne says:

      Hi Corey,
      I haven’t heard of the “Pink a Blu”, are they new?
      I just recently purchased a few of the Pink Lemonade pink blueberries to add to my landscape. They are getting a little tough to find because they are quite popular.

      • CoreyR says:

        Hey Dwayne,
        I really ave no idea, I can hardly find any information on the Pink a Blu. I literally tripped over them at the Southern States store. Internet searching has been fruitless (pun intended).
        I had been thinking about ordering a “Pink Lemonade” but I will go with this instead.
        I am thinking about calling Centerton Nursery, they have a website but it does not mention these berries.

    • Amy says:

      To CoreyR and others that bought Pink-a-blu’s: They did indeed come from Centerton Nursery, which is my family’s company. This strain came out of Rutgers University Research and the story I’ve heard is that they were going to toss them! Because to them, it’s not a blueberry! We at Centerton also grow varieties such as Duke, Legacy, and Bluecrop (NJ is the 2nd largest supplier of blueberries in our country) and let me tell you… the ‘Pink a Blus’ are sweet and tasty! I can’t help but stop by truck when I drive by. Lucky me. Hope you all are enjoying them!

      Oh and for those that are looking for information, shoot me an email at amy@centertonnursery.com and I’ll get that for you.. we’re in the midst of a major website update and you’ll be able to soon see a link from our home page to view the ‘Pink a blus’.

      • Dwayne says:

        Amy,

        Thanks for stopping by and giving us a bit of background on the “Pink-a-blu’s”.

        Interesting that the folks at the University would toss something like pink blueberries. As I wrote in the article, I too was having a tough time believing pink blueberries would be fit to eat and something people would buy. How do these pink blueberries sell for your families nursery?

        I just wrote an article about the conversation I had with a saleswoman from Briggs Nursery, the folks who brought ‘Pink Lemonade’ to market. She told me that they have had a tough time keeping up with demand and the pink blueberry is the #1 topic of inquiries. have you seen the same demand?

  9. irThumper says:

    How about “Pluberry”?

  10. Monica says:

    I can’t wait to get one or two.

  11. Jon Arnow says:

    If they are marketed properly and the public perceives them as a good tasting fruit item , it may takeoff. I for one, will always eat my blueberries. What is the advantage of a pink fruited blueberry? Does it taste any better than some of the outstanding blueberries that already exist? Is it more prolific? Does it mature at a different time? Or, As I suspect, is it merely an ornamental look at a plant that is primarily grown for food. It may go the way of green ketchup or be relegated for use as an attractive ornamental curiousity.

    • Dwayne says:

      Good points Jon.
      I am not sure how they taste or if they even taste any different. I can’t imagine they are only an ornamental plant. The market for an ornamental blueberry can’t be that big, but the market for blueberries in general is huge.

  12. Ann Armstrong says:

    If this “Blueberry” is pink why not call it a Pinkberry?

    • Dwayne says:

      Exactly! In my mind, a pink Blueberry is inedible, and I wouldn’t eat it, but something called a Pinkberry is something I would try. I am not sure whether this thing will actually be a hit, but I have my doubts.

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